Everything an indie dev needs to market and launch a game. Except the game itself.

14,000+ games released on Steam last year.
Fewer than 5% hit 1,000 wishlists before launch.
Most never recover dev cost.

It's not a talent problem. The games are fine. It's a tooling problem.

Solo devs are running four companies at once: the studio, the marketing team, the finance department, the legal counsel. They're doing it on instinct, overnight, alone.

I built MarketYourIndie because that's the part I wanted to help indie devs with. Wishlist intelligence, pricing math, press contacts, legal docs. The playbook the big teams use, finally available to the people making games by themselves.

You can try it for free. No card, no nonsense.

Try it freeWhat's inside
Built for a friend who needed it.

Everything you need

One platform.
Every part of your launch.

Most indie devs treat marketing, finances, and legal as afterthoughts. The ones who succeed treat them as the foundation, and run the whole thing as a team.

Wishlist & Traffic Intelligence
Steam page funnel built from your real traffic data: visits, CTR and conversion by source. Track wishlist velocity, benchmark against your genre, and see exactly what's driving growth, with automatic import from Steam.
Marketing
Revenue & Pricing Projections
Dynamic revenue model that updates with every weekly data point. Get launch and regional pricing recommendations, and know your break-even date before you launch, not after.
Finance
Legal Docs & Contract Analyzer
Generate a game-specific Privacy Policy, EULA and NDAs in minutes. Then upload a publisher contract and get a plain-language, clause-by-clause breakdown of what you're actually signing.
Legal
Outreach CRM & Key Distribution
Manage your relationships with YouTubers, streamers, curators and press: pipeline tracking, follow-up alerts and coverage logging. Plus automated Steam key management: a public request page, verified creator requests, and one-click approve-and-send by email.
Marketing
Showcase Calendar & Discounts
Every Steam fest, indie showcase and submission deadline, filtered by your genre. Plus a sales calendar and discount strategy so you never miss a visibility window.
Marketing & Finance
Team Board & Real-Time Collaboration
Run your launch as a team on a shared board with drag-and-drop cards, comments and @mentions. See who's online in real time and get notified the moment something needs you.
Team
Connect your AI (MCP)
Bring your live game data into Claude or any MCP client. Ask questions about your own numbers, plan content and get on-demand situation reports. Read-only and token-scoped, your data stays yours.
AI
Market & Competitor Intelligence
Track live competitors, benchmark against comparable games and see your real percentile. Capsule A/B testing, ROI by channel and the Steam Next Fest checklist so you know what actually moves wishlists.
Business
Launch Timeline & Milestones
Set your launch date and the platform builds your timeline: Steam Next Fest, demo, wishlist targets and every milestone in between. Weekly check-ins tell you if you're on track or need to adjust.
Planning
How it works

Set up in minutes.
Use it every week.

No onboarding call, no setup wizard, no 47-step tutorial. Add your game and start working.

01 / Create your project
Add your game
With just your Steam URL, you can import all your game data. The platform pulls the right benchmarks for your genre: so you're comparing against similar games, not the whole catalog.
02 / Load weekly data
5 minutes, every Monday.
Just upload your numbers from Steamworks or do it by API: wishlists, visits, demo downloads. The dashboard does the business inteligence and math automatically to tell you if you're on track or need to adjust.
03 / Make better decisions
Clarity before launch
Your real percentile. Which outreach actually moved the needle. What your revenue looks like under three different scenarios. All of it, before you ship your game.
All-in-one platform for indie game devs

Built for every stage
of your launch.

Each module is purpose-built for indie game development. Not adapted from a generic SaaS tool.

Why MarketYourIndie

Stop duct-taping ten tools together. Run the whole launch from one place.

The high-value work that big studios have teams for, finally in one platform built for how indie devs actually ship.

Without MarketYourIndie
With MarketYourIndie
Your game data locked in dashboards no AI assistant can reach
Connect any AI client to your own live data in one click (MCP)
Coordinating your team across scattered chats and stale spreadsheets
A shared team board with presence, @mentions and notifications
Emailing exports back and forth, everyone a version behind
One workspace on the same live data, updated in real time
Guessing where your wishlists stand and hoping for the best
Wishlist intelligence and your percentile against real peers
Pricing your game and modeling revenue on gut feeling
Data-informed pricing and revenue projections, side by side
Paying $500+ in legal fees before you can even read a contract
Legal doc generator and publisher contract analyzer built in
Juggling five subscriptions, five logins and five monthly bills
Marketing, finance and legal in one platform · one price
Pricing

Every tool, every plan.
You only pay for more games and seats.

No paywalled features. Every tier ships the full platform, collaboration included. What changes is how many games you run and how many teammates you bring.

Solo
1 active project
$29.99/mo
One game, the whole platform. Nothing locked.
  • 1 seat, team tools ready when you grow
  • Marketing intelligence & benchmarks
  • Finance: projections, pricing & budget
  • Legal docs + contract analyzer
  • CRM, content plan & milestones
  • Showcase & sales calendar
  • Connect your AI (MCP)
Choose Solo
Most popular
Pro
3 active projects
$59.99/mo
Run a few games at once, with your team.
  • Everything in Solo, now for a team
  • 3 active games
  • 4 seats included
  • Live collaboration: shared board & presence
  • Notifications & @mentions across the team
Choose Pro
Studio
6 active projects
$129.99/mo
For studios and publishers shipping many games.
  • Everything in Pro
  • 6 active games
  • 10 seats included
  • The full platform across your whole catalog
Choose Studio
Just exploring? Start free: 14 days, no card needed.Create free account

Projects can be archived at any time: your data is always accessible. Archiving frees your active slot.


What devs say

Built for people
who make games.

I went into the Steam Next Fest knowing exactly where I stood: percentile 78, needing 320 more WLs to close the gap. That kind of clarity is priceless before a major festival.

Jonas K.
Solodev: Horror RPG

The EULA generator alone saved me $800 in legal fees. It asked the right questions about my game's mechanics and generated something actually specific to my situation.

Sara M.
2-person studio: Cozy sim

The showcase calendar filtered by my genre changed how I planned the whole year. I found three events I didn't know existed that were perfect for my puzzle game.

Alex L.
Solodev: Puzzle platformer

FAQ

How to market your indie game, answered.

The questions indie devs ask us most about marketing, wishlists and pricing on Steam.

What is MarketYourIndie?
MarketYourIndie (also written Market Your Indie) is an all-in-one platform that helps indie game developers handle the business side of a Steam launch: marketing, finance and legal. It brings wishlist tracking, revenue projections, pricing, a press and creator CRM, a showcase calendar and a legal document generator into one dashboard.
How do I market my indie game?
Start by getting your Steam page live early to collect wishlists, then build a steady content cadence (devlogs and short clips), target the right Steam fest for your genre, ship a demo, and line up press and creators before launch. MarketYourIndie turns each of those steps into a tracked plan with the numbers behind it, so you always know what to do next.
How do I get more Steam wishlists before launch?
Wishlists compound, so the earlier your page is live the better. Post consistently in the communities where your players already are, lead every clip with your strongest moment, and use a demo plus a Steam Next Fest as your biggest spike. MarketYourIndie tracks your wishlist velocity against your goal and tells you whether you are on track.
How should I price my indie game on Steam?
Price from your content length and your genre, then sanity check against comparable games and regional purchasing power. MarketYourIndie suggests a price from your playtime and shows competitor prices, regional pricing and the revenue impact of each option so the decision is grounded in data instead of guesswork.
Who is MarketYourIndie for?
It is built for solo and small-team indie game developers launching on Steam who have a great game but no marketing team, financial model or legal department behind them. No marketing experience is required.
Is there a free trial?
Yes. You can try MarketYourIndie free, with no credit card required, and you only pay more as you add more games.

Your game deserves
a real launch strategy.

14-day free trial. No credit card.

Start free trial →See how it works
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Achievement Unlocked
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Psst: wishlists won't grow themselves.