Your indie game
is a business.
Treat it like one.

You already know how to build the game. MarketYourIndie gives you the marketing system, financial clarity, and legal docs you need to actually launch it: without the MBA.

Start free trialSee all features →
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Trusted by our first indie dev (hi mom)
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Trusted by developers building on
UnityUnity
Unreal EngineUnreal Engine
GodotGodot
SteamSteam
itch.ioitch.io
Epic GamesEpic Games
Everything you need

One platform.
Three critical pillars.

Most indie devs treat marketing, finances, and legal as afterthoughts. The ones who succeed treat them as the foundation.

Wishlist Intelligence
Track WL velocity, benchmark against your genre, and understand exactly what's driving growth: or not. Data from Zukowski's 2026 survey built in.
Marketing
Revenue Projections
Dynamic revenue model that updates with every weekly data point. Know your break-even date before you launch, not after.
Finance
EULA & Legal Generator
Generate a game-specific EULA, Privacy Policy, and NDA in minutes. Tailored to your mechanics, regions, and audience. Not a generic template.
Legal
Outreach CRM
Manage your relationships with YouTubers, streamers, curators, and press. Pipeline tracking, follow-up alerts, and coverage logging: all in one place.
Marketing
Showcase Calendar
Every Steam fest, indie showcase, and submission deadline: filtered by your genre. Never miss a visibility window again.
New
AI Analysis (On-Demand)
Ask questions about your own data. Get a weekly situation report. Analyze a publisher contract. AI is used surgically: only where it genuinely helps.
AI
How it works

Set up in minutes.
Use it every week.

No onboarding call, no setup wizard, no 47-step tutorial. Add your game and start working.

01 / Create your project
Add your game
Game name, genre, target price, Steam URL. The platform pulls the right benchmarks for your genre: so you're comparing against similar games, not the whole catalog.
02 / Load weekly data
5 minutes, every Monday
Copy your numbers from Steamworks: wishlists, visits, demo downloads. The dashboard does the math and tells you if you're on track or need to adjust.
03 / Make better decisions
Clarity before launch
Your real percentile. Which outreach actually moved the needle. What your revenue looks like under three different scenarios. All of it, before you ship.
All-in-one platform for indie game devs

Built for every stage
of your launch.

Each module is purpose-built for indie game development. Not adapted from a generic SaaS tool.

[MKT] Marketing
Marketing Intelligence
The complete pre-launch system for Steam.
  • ✓Configurable launch timeline: set your own milestones and the platform organizes everything around them
  • ✓Steam Next Fest preparation system: the most detailed SNF checklist available with Valve requirements built in
  • ✓Wishlist velocity tracker benchmarked against similar games in your genre and launch phase
  • ✓Steamworks data import: upload your regional wishlist and traffic exports and everything auto-populates
  • ✓Weekly data tracker with full history so you can see your growth week by week
  • ✓Content calendar with platform recommendations (X, Reddit, TikTok, YouTube Shorts, Bluesky) that adapt to your next milestone
  • ✓Outreach CRM with pipeline tracking for press, streamers, YouTubers and publishers
  • ✓Follow-up alerts so no contact goes cold
  • ✓Steam page funnel built from your actual traffic data: visits, CTR and conversion by source
  • ✓Capsule A/B tracker to measure the impact of every asset update on your CTR
  • ✓Coverage log linked to wishlist spikes so you know what actually drove growth
  • ✓Showcase calendar filtered by genre with submission deadlines you can adopt as milestones
[FIN] Finance
Financial Intelligence
Know your numbers before you launch.
  • ✓Revenue projections based on real data from comparable games in your genre via Steam Spy and public Steam data
  • ✓Three scenarios (P25 / P50 / P75) that update automatically every time you load new Steamworks data
  • ✓Long-tail projection: launch week, months 1 to 6 and full year 1
  • ✓Launch price recommendation based on historical performance data for your genre and price point
  • ✓Regional pricing analysis with alerts when your price is outside the optimal range for your market
  • ✓Post-launch discount strategy with timing and percentage recommendations based on what worked for similar games
  • ✓Steam Sales calendar with participation recommendations based on your current sales situation
  • ✓Wishlist conversion window after launch so you know when to act
  • ✓Budget tracker for development and marketing costs
  • ✓Break-even calculator updated in real time against your projections
  • ✓Marketing ROI by channel: spend vs wishlists generated per source
  • ✓Runway alert so you always know how much budget you have left before launch
[LGL] Legal
Legal Tools
The documents you need. In language you understand.
  • ✓EULA generated from your game profile and adapted to your mechanics
  • ✓Privacy Policy covering GDPR (EU), CCPA (US) and LATAM compliance
  • ✓NDA for freelancers, publishers and co-developers
  • ✓Contractor agreement for artists, musicians and programmers
  • ✓Revenue share agreement for partners and co-devs
  • ✓All documents available in US, EU and LATAM jurisdictions
  • ✓Publisher contract analyzer: upload a PDF and get a clause-by-clause breakdown
  • ✓Clauses automatically classified as standard, worth reviewing or problematic
  • ✓IP retention, exclusivity, reversion rights, sequel and port clauses flagged automatically
  • ✓Plain-language explanation of every clause so you know what you are actually signing
  • ✓Indie legal glossary covering the 10 concepts every dev must understand before signing with a publisher
Pricing

Every tool, every plan.
You only pay for more games.

No paywalled features. The full platform ships with every tier: what changes is how many active projects you run at once.

Solo
▸ 1 active project
$19/mo
One game. Full system. Nothing locked.
  • ✓1 active project
  • ✓Marketing Intelligence
  • ✓Finance module + projections
  • ✓Legal document generator
  • ✓CRM + outreach tracker
  • ✓Showcase calendar
  • ✓50 AI credits / month
Start free: 14 days
Most popular
Studio
▸ 3 active projects
$49/mo
Up to 3 games. Same tools, more runway.
  • ✓3 active projects
  • ✓Everything in Solo
  • ✓Archive unlimited past games
  • ✓150 AI credits / month
  • ✓Showcase alerts by genre
  • ✓Team access (2 seats)
  • ✓Priority support
Value
85%
Start free: 14 days
Pro
▸ Unlimited projects
$99/mo
Unlimited games. For serial devs and publishers.
  • ✓Unlimited active projects
  • ✓Everything in Studio
  • ✓Unlimited AI credits
  • ✓Unlimited team seats
  • ✓Early access to new modules
  • ✓White-label reports (coming soon)
  • ✓Direct support channel
Start free: 14 days

Projects can be archived at any time: your data is always accessible. Archiving frees your active slot.

What devs say

Built for people
who make games.

“I went into the Steam Next Fest knowing exactly where I stood: percentile 78, needing 320 more WLs to close the gap. That kind of clarity is priceless before a major festival.

Jonas K.
Solodev: Horror RPG

“The EULA generator alone saved me $800 in legal fees. It asked the right questions about my game's mechanics and generated something actually specific to my situation.

Sara M.
2-person studio: Cozy sim

“The showcase calendar filtered by my genre changed how I planned the whole year. I found three events I didn't know existed that were perfect for my puzzle game.

Alex L.
Solodev: Puzzle platformer

Your game deserves
a real launch strategy.

14-day free trial. No credit card. Cancel anytime.

Start free trial →See how it works
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Achievement Unlocked
Psst: wishlists won't grow themselves.