About

Juan Pablo Russo
Creator of MarketYourIndie
I'm Juan Pablo Russo, and I built MarketYourIndie because I love games and I love data, and the indie side of Steam is where the two meet. I have a bachelor's degree in marketing, and I spend my days researching to bring valuable knowledge to all indie game devs.
LinkedInResearch
What an hour of an indie game costs, and what happens when it costs too much
An hour of an indie game settles near a fixed price. This study measures that price across 6,954 games and shows how review scores track it.
What an indie game costs around the world, and who ignores the suggestion
Steam suggests a local price for every market. This study reconstructs that table from what games actually charge, and measures who departs from it.
What a discount actually does to an indie game on Steam
What a discount does to an indie game on Steam: how much it lifts, how long the lift runs, and whether cutting deeper pays for itself.
How indie games discount on Steam
How deep, how often and how soon indie comparables on Steam discount, measured over a curated pool inside a fixed twelve month window.
Guides
- How to market an indie game on Steam
- How to sell an indie game
- How many Steam wishlists do you need before launch?
- How to price an indie game on Steam
- When to discount your indie game on Steam: a price drop timeline
- Steam regional pricing: how to set prices for every market
- Steam Next Fest strategy for indie developers
- Steam Next Fest dates, deadlines and how to register
- Indie game festivals and showcases: which to enter and when
- How to get press and creators to cover your indie game
- Legal documents you need for a Steam game