About

Juan Pablo Russo

Juan Pablo Russo

Creator of MarketYourIndie

I'm Juan Pablo Russo, and I built MarketYourIndie because I love games and I love data, and the indie side of Steam is where the two meet. I have a bachelor's degree in marketing, and I spend my days researching to bring valuable knowledge to all indie game devs.

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Research

What an hour of an indie game costs, and what happens when it costs too much

An hour of an indie game settles near a fixed price. This study measures that price across 6,954 games and shows how review scores track it.

What an indie game costs around the world, and who ignores the suggestion

Steam suggests a local price for every market. This study reconstructs that table from what games actually charge, and measures who departs from it.

What a discount actually does to an indie game on Steam

What a discount does to an indie game on Steam: how much it lifts, how long the lift runs, and whether cutting deeper pays for itself.

How indie games discount on Steam

How deep, how often and how soon indie comparables on Steam discount, measured over a curated pool inside a fixed twelve month window.

Guides