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How to market and launch an indie game on Steam
Practical, no fluff guides on the business side of a Steam launch: wishlists, pricing, festivals and press. Built from the same playbook that powers MarketYourIndie.
How to market an indie game on Steam
A step by step playbook for marketing an indie game on Steam: get your page live early, build wishlists, run a demo and Next Fest, and line up press.
How to sell an indie game
Where to sell your indie game online and how to actually make sales: choosing a store, what Steam costs, and why listing a game is not selling it.
How many Steam wishlists do you need before launch?
How many Steam wishlists you need before launch, why velocity matters more than the raw total, and how to grow them steadily before release.
How to price an indie game on Steam
How to price an indie game on Steam: start from content length and genre, check comparable games, set regional prices, and model your real take-home.
Steam Next Fest strategy for indie developers
How to plan your Steam Next Fest: when to join, how to prepare a demo that converts, and how to run the week as a campaign to maximize wishlists.
How to get press and creators to cover your indie game
How to pitch journalists and creators for your indie game: build a targeted list, write a short pitch, send keys early, and follow up well.
Legal documents you need for a Steam game
Which legal documents an indie game needs on Steam: EULA, privacy policy and terms, when each one applies, and what they usually have to cover.